About Me
UX Writer & Product Developer
Hello! I'm Prasaja, a UX writer, storyteller, and product developer with over a decade of copywriting expertise and just over a year of coding experience in pursuit of create compelling narratives for digital products.
I specialize in transforming complex ideas into user-friendly language that guides, informs, and delights. My work spans from microcopy and UI text to comprehensive content strategies and brand narratives.
Previously, I've worked with companies like OCBC, Kredit Pintar (Advance.ai), and Kredivo, helping them connect with their users through strategic content and product excellence.
When I'm not writing for products, I explore other forms of expression through my blog, where I share personal essays, experiences, and thoughts on coding and technology.
Skills & Expertise
- •UX Writing
- •Content Strategy
- •Product Storytelling
- •Content Design
- •Front-end development
- •HTML, CSS, Javascript
- •Next.js
- •Workshop Facilitation
My Approach
User-Centered
I believe that effective product starts with understanding the user's needs, goals, and context. Every word and product decision should serve a purpose in their journey without too much fluff.
Strategic
Good product content isn't just about what sounds good—it's about what works. I approach each project with clear objectives and measurable outcomes in mind.
Collaborative
The best work happens when everyone work closely together. I thrive in cross-functional environments and I continuously ensure that the team's vibe is the best in pursuit of excellence.