About Me
UX Writer & Content Developer
Hello! I'm Prasaja, a UX writer, content manager, and product storyteller who bridges words and code to craft intuitive digital experiences.
With a decade of copywriting expertise (I meaaan, 12 years and still going strong!) and a growing passion for product development, I turn complex ideas into clear, engaging narratives that guide and delight users.
Fun fact: My stand-up comedy background shows up everywhere. From error messages that make users smile, leading with empathy, disarming tension with wit, even workshops where laughter sparks the best ideas
—all while delivering results.
Publication and Achievement
- •UX Content Collective - How content designers can (and should) use JSON files
- •Loker.id - UX Writer Penghubung Penting antara Teknologi dan Kebutuhan Manusia
- •WARCOP - Jadi UX Writer spesialis atau generalis? Mari pahami masing-masing opsi
Skills & Expertise
- •UX Writing
- •Content Strategy
- •Product Storytelling
- •Content Design
- •Front-end development
- •HTML, CSS, Javascript
- •Workshop Facilitation
My Approach
User-Centered
I believe that effective product starts with understanding the user's needs, goals, and context. Every word and product decision should serve a purpose in their journey without too much fluff.
Strategic
Good product content isn't just about what sounds good—it's about what works. I approach each project with clear objectives and measurable outcomes in mind.
Collaborative
The best work happens when everyone work closely together. I thrive in cross-functional environments and I continuously ensure that the team's vibe is the best in pursuit of excellence.
Let's Not Rush Things
You wouldn't kiss someone on the first date (unless it's really going well), right?
Same goes for hiring a writer. Take your time, poke around my site, read a little, get a feel for my style.
If something clicks and you think I might be the one (for your writing needs, of course), slide into my contact page. Let's talk.