Personal Essays•7 min read
🧑🏽💼 What Our Ability to Describe Our Work Reveals About Us
An essay about the inability to translate our professional lives into accessible language. Is it trying to tell us something important?
Read moreWritings
My personal writings contain my thoughts on UX, product, and coding.
UX Writing•8 min read
✍🏻 Information Density Across Borders, A UX Writer's Perspective
A journey through the world's digital landscapes and what they reveal about how different cultures process, consume, and expect information.
Read moreUX Writing•5 min read
✍🏻 UX Writing, The Clue & Cue Theory
UX Writing is fundamentally about two things, Clue and Cue. The words can make or break digital products. Here, read my theory—well, hipothesis.
Read morePersonal Essays•9 min read
🧑🏻🍳 When Rigor Becomes Freedom, Its The Discipline of Mastery
I want to discuss one of the things I enjoy, the culinary world from the perspective of a connoisseur (well, more from a foody POVs precisely).
Read moreProduct•6 min read
📝 PRD for Writing Guidelines Tool
A Product Requirements Document for my interactive Writing Guidelines tool, designed to help, well, myself and clients to create consistent and effective content at scale.
Read morePersonal Essays•5 min read
🗣️ Japanese Ambiguity Patterns
Examining how the concept of "aimai" (曖昧, ambiguity) operates as a sophisticated cultural tool rather than just communicative inefficiency.
Read morePersonal Essays•5 min read
🖼️ The Quiet Magic of Owning Art
A long rambling about art. The beauty of it, owning it, growing with it, in this generatively fast-changing world.
Read morePersonal Essays•2 min read
✍🏻 An Ode to Writers
An ode to fellow writers. at every milestone in life and trial, i hope you keep writing.
Read moreCoding•7 min read
🔐 Variables, Not Versions. Managing Copy Variants in Code
Here's to not giving a damn about versioning hell, scattered document, and annoying legacy process. A better way is on the corner!
Read morePersonal Essays•2 min read
🙏🏻 Idulfitri
A short contemplation about 2025's Idulfitri, written in Bekasi.
Read moreUX Writing•5 min read
💡Jargon Isn't Always the Enemy
An exploration of how technical language can build credibility and trust in specialized products, and how to balance expertise-appropriate communication for different user segments.
Read moreUX Writing•6 min read
🧰 Content Modeling for Writers Who Code, Structuring Your Copy Like Data
A comprehensive guide on how writers can leverage content modeling to create more maintainable, scalable, and developer-friendly content structures.
Read morePersonal Essays•6 min read
👨🏻🏫 Being First Time Manager, Which I Should Have Shared a Long Time Ago
Sharing how I fell about managing people in UX, best (and worst) practice, I guess?
Read moreCoding•7 min read
📄 Treating UX Copy as Data
My personal product copywriting best practice for every project from now on!
Read morePersonal Essays•5 min read
💪🏻 Skills First, Consistency Second, Then Tools
The endless debates about which professional tools are superior got me thinking, and that's why I decided to write this article.
Read moreCoding•5 min read
💻 Learn, Build, Deploy - What I experienced in Devscale
Learning Next.js, Assisting as a Product Person, and Embracing the Builder Mindset
Read moreProduct•6 min read
💰 Fintech in Indonesia, The Importance of Clear Product Communication
Customer data exploitation, customer trust, and the fatal tragedy of advertising strategy.
Read morePersonal Essays•3 min read
🗣️ The Benefits of Decision Making Collectively. Many Heads, Singular Solution.
This article will focus on the discussion of the importance of decision making, whether individual or (collective decision making).
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