Personal Essaysβ’11 min read
π Poetic Feedback
Make it direct, make it fun, or make it poetic? Give feedback that build connections and last longer than your relationship.
Read moreWritings
My personal writings contain my thoughts on UX, product, and coding.
Productβ’19 min read
π° Product Naming, Building Trust and Impact Within Regulatory Constraints
The stakes in fintech naming are extraordinarily high. Here's my attempt to breakdown the process and consideration.
Read moreUX Writingβ’7 min read
ποΈ JSON Documentation Structure for Product Copywriting
A comprehensive guide to organizing your app's copy in JSON files that scales from simple single-language projects to complex structures.
Read moreUX Writingβ’8 min read
ππ»ββοΈ Beyond the UX Writing Surface (My Personal Journey)
A candid reflection on moving beyond surface-level UX writing conversations to discover the deeper technical and accessibility layers.
Read moreUX Writingβ’10 min read
π―π΅πΊπ² The Syntax of Tone, What Japanese and English Taught Me
My attempt to breakdown a subtle yet profound ways Japanese and English languages handle tone.
Read moreCodingβ’5 min read
π Technical Documentation for Writing Guidelines Tool
Here's the technical documentation for writing guidelines tool that I build inside this website. I aim to help writers with familiar tools.
Read morePersonal Essaysβ’5 min read
π Softness Was Never the Enemy
What happens when the only way we learn to measure our worth is through lexicon of violence?
Read morePersonal Essaysβ’4 min read
π€¦π»ββοΈ Leadership and the Slow Death of Joy
I believe working with joy matters.
Read morePersonal Essaysβ’7 min read
π§π½βπΌ What Our Ability to Describe Our Work Reveals About Us
An essay about the inability to translate our professional lives into accessible language. Is it trying to tell us something important?
Read moreUX Writingβ’8 min read
βπ» Information Density Across Borders, A UX Writer's Perspective
A journey through the world's digital landscapes and what they reveal about how different cultures process, consume, and expect information.
Read moreUX Writingβ’5 min read
βπ» UX Writing, The Clue & Cue Theory
UX Writing is fundamentally about two things, Clue and Cue. The words can make or break digital products. Here, read my theoryβwell, hipothesis.
Read morePersonal Essaysβ’9 min read
π§π»βπ³ When Rigor Becomes Freedom, Its The Discipline of Mastery
I want to discuss one of the things I enjoy, the culinary world from the perspective of a connoisseur (well, more from a foody POVs precisely).
Read moreProductβ’6 min read
π PRD for Writing Guidelines Tool
A Product Requirements Document for my interactive Writing Guidelines tool, designed to help, well, myself and clients to create consistent and effective content at scale.
Read morePersonal Essaysβ’5 min read
π£οΈ Japanese Ambiguity Patterns
Examining how the concept of "aimai" (ζζ§, ambiguity) operates as a sophisticated cultural tool rather than just communicative inefficiency.
Read morePersonal Essaysβ’5 min read
πΌοΈ The Quiet Magic of Owning Art
A long rambling about art. The beauty of it, owning it, growing with it, in this generatively fast-changing world.
Read morePersonal Essaysβ’2 min read
βπ» An Ode to Writers
An ode to fellow writers. at every milestone in life and trial, i hope you keep writing.
Read moreCodingβ’8 min read
π Variables, Not Versions. Managing Copy Variants in Code
Here's to not giving a damn about versioning hell, scattered document, and annoying legacy process. A better way is on the corner!
Read morePersonal Essaysβ’2 min read
ππ» Idulfitri
A short contemplation about 2025's Idulfitri, written in Bekasi.
Read moreUX Writingβ’5 min read
π‘Jargon Isn't Always the Enemy
An exploration of how technical language can build credibility and trust in specialized products, and how to balance expertise-appropriate communication for different user segments.
Read moreUX Writingβ’6 min read
π§° Content Modeling for Writers Who Code, Structuring Your Copy Like Data
A comprehensive guide on how writers can leverage content modeling to create more maintainable, scalable, and developer-friendly content structures.
Read morePersonal Essaysβ’6 min read
π¨π»βπ« Being First Time Manager, Which I Should Have Shared a Long Time Ago
Sharing how I fell about managing people in UX, best (and worst) practice, I guess?
Read moreCodingβ’7 min read
π Treating UX Copy as Data
My personal product copywriting best practice for every project from now on!
Read morePersonal Essaysβ’5 min read
πͺπ» Skills First, Consistency Second, Then Tools
The endless debates about which professional tools are superior got me thinking, and that's why I decided to write this article.
Read moreCodingβ’5 min read
π» Learn, Build, Deploy - What I experienced in Devscale
Learning Next.js, Assisting as a Product Person, and Embracing the Builder Mindset
Read moreProductβ’6 min read
π° Fintech in Indonesia, The Importance of Clear Product Communication
Customer data exploitation, customer trust, and the fatal tragedy of advertising strategy.
Read morePersonal Essaysβ’3 min read
π£οΈ The Benefits of Decision Making Collectively. Many Heads, Singular Solution.
This article will focus on the discussion of the importance ofΒ decision making, whether individual or (collective decision making).
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