Personal Essays•2 min read
Idulfitri
A short contemplation about 2025's Idulfitri, written in Bekasi.
Read moreWritings
My personal writings contain my thoughts on UX, product, and coding.
UX Writing•5 min read
Jargon Isn't Always the Enemy
An exploration of how technical language can build credibility and trust in specialized products, and how to balance expertise-appropriate communication for different user segments.
Read moreUX Writing•6 min read
Content Modeling for Writers Who Code, Structuring Your Copy Like Data
A comprehensive guide on how writers can leverage content modeling to create more maintainable, scalable, and developer-friendly content structures.
Read morePersonal Essays•6 min read
Being First Time Manager, Which I Should Have Shared a Long Time Ago
Sharing how I fell about managing people in UX, best (and worst) practice, I guess?
Read moreCoding•7 min read
Treating UX Copy as Data
My personal product copywriting best practice for every project from now on!
Read morePersonal Essays•5 min read
Skills First, Consistency Second, Then Tools
The endless debates about which professional tools are superior got me thinking, and that's why I decided to write this article.
Read morePersonal Essays•5 min read
Learn, Build, Deploy - What I experienced in Devscale
Learning Next.js, Assisting as a Product Person, and Embracing the Builder Mindset
Read moreProduct•6 min read
Fintech in Indonesia, The Importance of Clear Product Communication
Customer data exploitation, customer trust, and the fatal tragedy of advertising strategy.
Read morePersonal Essays•3 min read
The Benefits of Decision Making Collectively. Many Heads, Singular Solution.
This article will focus on the discussion of the importance of decision making, whether individual or (collective decision making).
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